Gold demand reached an all-time high last year and is poised for further growth in 2024, fueled by anticipation of US Federal Reserve interest rate cuts, as reported by the World Gold Council (WGC). In 2023, overall gold consumption surged by approximately 3% to 4,899 tons, marking the highest level recorded since 2010. This increase was driven by robust demand in the less transparent over-the-counter market and continued strong purchasing by central banks. The WGC’s annual report highlights the significant role of gold in the current economic climate, suggesting a bullish outlook for the metal’s future.
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