McDonald’s CEO Promises ‘Affordability’ Amid $18 Big Mac Combo Backlash In response to declining sales driven by increased menu prices, McDonald’s CEO Chris Kempczinski has announced a strategic pivot towards affordability in 2024. The announcement comes after the fast-food giant faced backlash for pricing a Big Mac combo meal at nearly $18, a move that alienated its core customer base. Despite achieving a 3.4% growth in global same-store sales for the latest quarter, McDonald’s fell short of the anticipated 4.7% growth, a shortfall attributed to both the price hikes and impacts from Middle Eastern conflicts on overseas franchisees. This resulted in a nearly 4% drop in McDonald’s stock price to $285.97. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts Regional Banks Continue to Tumble READ MORE What Does the Red Sea Disruption Mean for Europe's Economy? READ MORE Chinese retail investors drive gold surge on Shanghai exchange READ MORE Gold and silver prices continue record high runs READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment